The world is not fair. To wit: Housing prices are skyrocketing while budgets for corporate video projects are plummeting. One can dwell on the injustice of it all but that would be a grand waste of time. A more mature way to go is to explore all the options available for inexpensive alternatives that will service the needs of clients and showcase their product in a creative, attention-getting manner. Recently, we were given an opportunity to do just that for OneSpin, a manufacturer of silicon chip formal verification tools. The company was seeking a short video for their booth at the Design Automation Conference (DAC). The video needed to spell out what OneSpin does in two or three minutes. Basically, it was the view from 50,000 feet. But it had to be catchy enough to reel in busy booth passersby. And naturally, there was little or no budget. Or time.
We set out to find a solution that would enable us to explain complex concepts in a simple way. And one that would create an experience for viewers, engaging them to the point that they would want to know more about OneSpin’s product line. The solution we came up with was not only cost-efficient but a major time-saver. It was a combination of good old-fashioned elbow grease and modern technology. We enlisted the services of a graphic designer to create basic line drawings and then imported the drawings into a software program that automated the animation from start to finish.
The end result, as you’ll see below, is clearly quite compelling. We were able to tell a complex story with simple visuals. We then added the music, sound effects and a voice over for finesse and polish. We ended up creating a total visual experience for the busy booth passersby’s (who, by the way, didn’t pass the OneSpin booth by). And that’s what Eaglevision does. We tell stories and we create experiences. For all kinds of clients. On all kinds of budgets.