Trade shows. Remember them? Maybe you don’t. That’s because they’re not what they used to be. They used to be major productions. Live performers. Pyrotechnics. A bevy of booth babes. The sky was the limit.

Today, the sky has been downsized and the only limit is the one placed on budgets. That translates to lots of steak and very little sizzle. Not that lots of steak is unimportant. It is important. But without the sizzle, it’s a bit more difficult to get noticed.

And the thing is, you don’t need a lot of sizzle. A little sizzle goes a long way. There’s even a way to add a little sizzle for not a lot of money. And no, we’re not talking virtual booth babes.

We’re talking about a customized, artistically-crafted, low-cost video loop that will play outside your booth for anywhere from 30 to 60 seconds. You can add graphics, still photos, cool music – anything you want that will create a compelling message designed to put butts in the chairs.

The video loop comes courtesy of Video Showcase, a series of supremely stylish templates. You pick the one that works for your company’s look and feel and in virtually no time (under a week) and for virtually no money (under $2,000), you’ll have a first-class marketing piece to create the buzz necessary to get you the attention you deserve.

Check out the templates by clicking on the link below. It could be the difference between a trade show with sizzle and a trade show that may fizzle. (And there’s no extra charge for the classy rhyme.)